Invention Grant
US08930701B2 Methods and apparatus to collect distributed user information for media impressions and search terms
有权
收集用于媒体印象和搜索字词的分布式用户信息的方法和装置
- Patent Title: Methods and apparatus to collect distributed user information for media impressions and search terms
- Patent Title (中): 收集用于媒体印象和搜索字词的分布式用户信息的方法和装置
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Application No.: US14127414Application Date: 2013-08-28
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Publication No.: US08930701B2Publication Date: 2015-01-06
- Inventor: John R. Burbank , Madhusudhan Reddy Alla
- Applicant: John R. Burbank , Madhusudhan Reddy Alla
- Applicant Address: US IL Schaumburg
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US IL Schaumburg
- Agency: Hanley, Flight and Zimmerman, LLC
- Priority: AU2013204953 20130412
- International Application: PCT/US2013/057045 WO 20130828
- International Announcement: WO2014/036119 WO 20140306
- Main IPC: H04L29/06
- IPC: H04L29/06
Abstract:
Disclosed examples involve decoding information from a mobile device into a plurality of encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, sending ones of the encrypted identifiers to corresponding database proprietors, receiving a plurality of user information corresponding to the ones of the encrypted identifiers from the corresponding database proprietors, and associating the plurality of user information with at least one of a search term collected at the mobile device or a media impression logged for media presented at the mobile device.
Public/Granted literature
- US20140298025A1 METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS Public/Granted day:2014-10-02
Information query
