Embodiments of the invention provide a method of generating a UI visual presentation attribute scheme while preserving visual consistency of selected visual presentation attributes in the color scheme is provided. The method includes establishing a hierarchy of UI elements in a directed acyclic graph of nodes. The method yet further includes computing a visual presentation attribute for each child node of the hierarchy descending from a selected parent node according to an established transformation rule. Finally, the method includes exporting the hierarchy into a visual presentation attribute scheme. To the extent the visual presentation attribute is a color, the visual presentation attribute scheme can be a color scheme applicable to an application to define the color scheme of the application.