An image reproducing apparatus sets event information including date of an event and retrieves a related image from images stored in a storing device on the basis of the event information. The image reproducing apparatus calculates an event waiting period from present date to the date of the event, determines display ratio for inserting the retrieved related image into images to be reproduced on the basis of the event waiting period, and displays an event related image group obtained by inserting the related image into the images to be reproduced at the display ratio.