Information concerning a set of recipients of previously conveyed messages from a sender can be collected. Patterns between content of the previously conveyed messages and each of the set of recipients can be determined and stored. Information can be selected within a user interface to share with others. The selected information can be analyzed and matched against the stored patterns. A subset of the recipients can be automatically determined. The subset can be those recipients likely to be interested in the selected information based on results of the analyzing and the matching. The information can be conveyed within at least one message from a sender device of the sender to one or more remotely located devices. Each of the one or more remotely located devices can be devices associated with at least a portion of the subset of the recipients.