In one embodiment, a television configuration technique includes determining a location, from a web service, of a television set using an internet protocol address of the television set or a zip code corresponding to a physical location of the television. Electronic programming guide, interactive programming guide or the like data for a plurality of service providers in the determined location are downloaded. The electronic programming guide data, interactive programming guide data or the like for one or more channels that are unique between the plurality of service providers are checked against transmitting station identifier data or system information protocol data to identify the specific service provider that the television set is connected to. A channel list for the specific service provider is then determined from the electronic programming guide or interactive programming guide corresponding to the specific service provider.