Invention Grant
- Patent Title: Systems and methods for adaptively transmitting media and advertising content
- Patent Title (中): 自适应传播媒体和广告内容的系统和方法
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Application No.: US13436121Application Date: 2012-03-30
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Publication No.: US08930987B2Publication Date: 2015-01-06
- Inventor: Christopher Dow , Eric Grab , Walt Klappert , Jim Theberge , Paul T. Stathacopoulos
- Applicant: Christopher Dow , Eric Grab , Walt Klappert , Jim Theberge , Paul T. Stathacopoulos
- Applicant Address: US CA Santa Clara
- Assignee: United Video Properties, Inc.
- Current Assignee: United Video Properties, Inc.
- Current Assignee Address: US CA Santa Clara
- Agency: Ropes & Gray LLP
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; G06F3/00 ; G06F13/00 ; H04N5/445 ; G06Q30/00
Abstract:
Embodiments provide methods and systems for presenting advertisements associated with a particular media. The advertisement may have several versions, any one of which may be presented, based on several factors, including the length of time between transmission and receipt of any particular version. The transmission of the advertisements and related media content is optimize in order seamlessly transition between advertisements and media content.
Public/Granted literature
- US20130263178A1 SYSTEMS AND METHODS FOR ADAPTIVELY TRANSMITTING MEDIA AND ADVERTISING CONTENT Public/Granted day:2013-10-03
Information query
