The present disclosure generally relates to electronic cigarette components. As will be disclosed, an electronic cigarette may have a translucent conduit and light chamber which, together, allow light from the light source to be diffused therethrough in such a way that the light emitted during inhalation simulates the natural burn of a traditional tobacco cigarette during inhalation. The electronic cigarette may also have a translucent ash simulator to further simulate the natural burn of a traditional tobacco cigarette during inhalation.