Provided is a display device capable of reducing a visually unpleasant sensation experienced by a user. This display device includes a display panel displaying a video picture, a backlight unit disposed on a back surface of the display panel and including a light sources for each region obtained by dividing the display panel into regions, a region characteristic amount detection unit detecting a characteristic amount of an image of each of the divided regions, a full screen characteristic amount detection unit detecting a characteristic amount of an image of the overall display panel, a region brightness determination unit determining an emission brightness of the respective light sources corresponding to each of the regions based on the detected characteristic amount, and the detected characteristic amount of the image of the overall display panel, and a backlight drive unit driving the respective light sources to emit light at the determined emission brightness.