A developing device includes a developer carrier which carries a developer containing a toner and a carrier, and a developing chamber which feeds the developer to the developer carrier. In addition, a conveying member conveys the developer of the developing chamber, and a regulating member regulates an amount of the developer coated on the developer carrier. A guide portion guides the developer to the developer carrier and forms a buffer portion that temporarily contains the developer fed from the developing chamber between the regulating member and the guide portion. The guide portion has a facing surface opposing the developer carrier along a front surface of the developer carrier and a guiding surface which guides the developer from an upper edge of the guide portion to a downstream side of the facing surface in a rotational direction of the developer carrier. Magnetic poles inside the developer carrier are disposed so that a magnetic direction effecting the carrier in the developer on the guiding surface is set in a direction to leave the guiding surface in a range from an upper portion toward a lower portion of the guiding surface.