A communications system includes a display configured to display at least one time variable image, at least one passive near field communications (NFC) device associated with the display, and a media device. An identifier is associated with the at least one passive NFC device. A mobile wireless communications device includes a second NFC device, a wireless transceiver, and a processor. The processor is configured to receive, via communication between the at least one passive NFC device and the second NFC device, an identifier for the at least one passive NFC device. The processor is also configured to send, via the wireless transceiver and to the media device, the identifier and the identifier time, and receive, from and media device and via the wireless transceiver, data relating to the at least one time variable image based upon the identifier and an identifier time based upon the identifier.