An apparatus receives a first wireless message via a first wireless transceiver, which first wireless message includes a content payload. The apparatus categorizes this first wireless message (for example, with respect to service type, a specific service, and/or a communication thread) and transmits, via a second wireless transceiver, a second message that includes the categorization information but not all (or necessarily even any) of the content payload. Upon then receiving, via that second wireless transceiver, a corresponding third message the apparatus determines a need to forward the content payload via that second wireless transceiver.