Disclosed herein is a system and method for improving a steering feeling of a driver while preventing a heavy feeling of a steering wheel or a kickback phenomenon during an eco-roll operation for improving a fuel ratio of the vehicle. The method includes determining, by a controller, an eco-roll operation condition in which a brake is disengaged, an accelerator pedal is disengaged, and a speed of the vehicle is a reference speed or higher. Furthermore, when the eco-roll operation condition is determined, the controller coverts a gear state of a transmission into a neutral gear state. The controller also controls an engine RPM to an idle RPM to start the eco-roll mode and an operation of an emergency steering system to assist steering power according to a steering input due to a driver manipulation of a steering wheel while the traveling in a neutral gear state of an eco-roll mode.