In one embodiment, an adaptive external vehicle lighting system includes a vehicle communication network, a memory including program instructions for generating a model of a vehicle and the environment outside of the vehicle, identifying an object of interest based upon the generated model, analyzing rendering criteria associated with the identified object of interest, and rendering object of interest data based upon the analysis, a processor operably connected to the vehicle communication network and to the memory for executing the program instructions, and at least one rendering system operably connected to the processor through the vehicle communication network for rendering the object of interest data using an associated external lighting system of the vehicle.