A non-transitory computer readable storage medium includes instructions to collect explicit feedback from a user regarding user content preferences. Multiple data sources are monitored. Topics associated with the multiple data sources are classified. The importance of the topics to the user is characterized. Content is delivered to the user when a selected topic exceeds an importance threshold for the user. Implicit feedback from the user that characterizes refined user content preferences is tracked. The instructions to characterize the importance of topics evaluates the explicit feedback and the implicit feedback.