Embodiments of the present invention relate to an approach for characteristic-based (e.g., color) selection of items (e.g., clothing) in a networked computing environment (e.g., a cloud computing environment). Specifically, at least one computer storage device will be populated with a first set of items. The first set of items may be associated in the at least one computer storage device with a first set of corresponding characteristics. A computer data structure may then be generated that comprises compatibility scores of the first set of items to one another. A second set of items may then be received in the at least one computer storage device. The second set of items may also be accompanied by a second set of corresponding characteristics. A set of matches between the first set of items and the second set of items may then be generated according to one or more criteria.