A system including an associative memory comprising a plurality of data and a plurality of associations among the plurality of data. The plurality of data is collected into associated groups. The associative memory is configured to be queried based on at least indirect relationships among the plurality of data. The system also includes an input device in communication with the associative memory. The input device is configured to receive a query to compare entities in the associative memory. The system also includes a coordinator in communication with the associative memory. The coordinator is configured to compare the entities to identify a similar attribute value among the entities. The coordinator is further configured to identify a differentiator among the entities.