A method for changing data context in a business analytics report is described herein. In one embodiment, such a method includes providing a business analytics report, wherein the report contains data and current metadata categories describing the data. The method enables selection of a current metadata category directly on the business analytics report. The method displays a metadata hierarchy associated with the current metadata category. This metadata hierarchy may include the current metadata category as well as related metadata categories arranged in a tree-like structure. The method further enables selection of a related metadata category from the metadata hierarchy to apply to the business analytics report. The method automatically updates the business analytics report with the metadata category and populates the report with the associated data. A corresponding computer program product and apparatus are also disclosed.