Provided is an information processing apparatus including: a broadcast signal processing portion to receive and reproduce a broadcast program; a viewer information obtaining portion to obtain the number of users viewing the reproduced broadcast program as a viewer number; a feature information obtaining portion to obtain feature information of broadcast programs on the air; a user preference information storage portion to store user preference information in which preferences of users are integrated; a user preference information generating portion to perform learning of the user preference information, which is stored in the user preference information storage portion, based at least on the feature information about the reproduced broadcast program and on the viewer number; and a recommended program determining portion to determine a recommended program among the broadcast programs on the air based on the user preference information.