A computer readable medium is disclosed, containing a computer program for multicasting targeted advertising data to end user devices, the computer program comprising instructions to track at a internet protocol server, universal resource indicators comprising domain name world wide web addresses for web sites visited by the end user devices; instructions to parse at the server, each of the universal resource indicators domain name world wide web addresses visited by the end user devices into one of a noun, an adjective and a verb; and instructions to multicast from the server, targeted advertising data selected to the subgroup of the end user devices from a regional internet protocol television server based on the parsing. A system is also disclosed for multicasting targeted advertising data to end user devices.