Providing information classification in a computer system for use in an information management system. Information management provides services such as data protection, backup, retention, compliance, etc., by classifying the objects and/or environment of an entity according to its value to the entity. Initially a series of rules are identified relating to information management services. Using these rules, information is classified into categories by using a series of plugins that relate to specific characteristics of information within data. Often, classification includes the collection and/or generation of metadata. After the data is classified, service level objectives can be identified and mapped to service levels. After service levels are selected, the corresponding actions can be orchestrated such that the objects of the entity received the selected services in the service level.