A receiving device includes: a receiver configured to receive AV content; a feature extractor configured to extract a feature from data of the received AV content; an identification result acquirer configured to acquire an identification result of the AV content identified from the extracted feature by using an Automatic Content Recognition technique; a command acquirer configured to acquire a command for controlling operation of an application program run in conjunction with the AV content in accordance with the acquired identification result; and a controller configured to control operation of the application program in accordance with the acquired command.