Methods, apparatuses, and non-transitory computer-readable storage mediums for providing and/or processing non-closed caption data. The reception apparatus includes a receiver, a parser, and a processor. The receiver receives closed caption service data. The closed caption service data includes closed caption data within a first service block having a service number in the range of 1-6, and non-closed caption data within a second service block having a different service number in the range of 1-6. The closed caption data includes closed caption text. The parser parses the non-closed caption data within the second service block having the different service number in the range of 1-6. The processor performs a function based on the parsed non-closed caption data.