A message playing system includes a plurality of comfort devices, each having a soft, huggable body and an electronic circuit in the body. The electronic circuit includes a WiFi or other wireless communication circuit for wireless electronic message communications. Each comfort device includes a display device for displaying messages. A server is connected over a communication network that includes at least one wireless communication link to each comfort device. The server is configured to receive and store messages and identification information for each message. The server is further configured to transmit the plurality of messages from the server to the comfort devices associated with the messages.