A system, method, and computer readable medium. A method of characterizing and comparatively scoring travel records of a plurality of travelers includes, for each traveler in the plurality of travelers, calculating a point value for each of a plurality of characteristics of a travel record of the traveler. The method also includes comparing the point values for the plurality of travelers and ordering the plurality of travelers according to the comparison. The method further includes, for each traveler in the plurality of travelers, storing a total score value representative of the position of the traveler in the ordered plurality of travelers.