In an embodiment, a plurality of respective context keywords are stored to a plurality of contexts, wherein each of the plurality of respective context keywords is different. In response to sending of a first plurality of instant messages from an electronic device, a first context is selected at the electronic device from among the plurality of contexts. A first context keyword of the plurality of respective context keywords that matches respective first terms in the first plurality of instant messages is stored in the first context. The first plurality of instant messages are stored to a first chat session in the first context that was selected by the selecting. The first context that comprises the first plurality of instant messages and the first context keyword is sent to a recipient device.