Snooze support for event reminders produced on a hand held mobile device is disclosed. Snooze support in at least one example embodiment is characterized by an event reminder rescheduling method. This event reminder rescheduling method includes the step of prompting for a device user to take one of a number of actions in relation to an event reminder released from an event reminders queue. One of the number of actions is requesting, through operation of one or more input components of the mobile device, that the event reminder be generated again after a lapse of a snooze time.