A channel selective information transmitting device is provided for making it possible to carry out the collection of viewing information more accurately even if there is dispersion of viewing channels while suppressing useless facility arrangements. The present invention is directed to a channel selective information transmitting device that transmits channel selective information to inform channels of broadcast signals selected by the users to a viewing information receiving server. The channel selective information transmitting device is provided with a channel change detecting section for detecting channel changes, a transmission waiting time acquiring section for acquiring a transmission waiting time until channel selective information in connection with the changes is transmitted, and a transmitting section for transmitting the channel selective information after a lapse of the acquired transmission waiting time.