Equipment for displaying information carriers, especially for advertising purposes, has a chamber accommodating an information carrying device and constructed to make it possible to look into the internal space of the chamber. The chamber is provided with at least one transparent plate transverse to the direction of viewing. The information carrying device is on this plate. At least a part of the chamber wall has strips parallel to a strip in contact with the transparent plate. The information carrying device is formed by at least two objects situated on opposite sides of the transparent plate.