A conveyor chain that enables magnet pieces for attracting and retaining articles conveyed on the chain. The magnet pieces are incorporated into synthetic resin link modules without changing a predetermined chain width and dimensioning of other device components. A large number of link rows consisting of a number of synthetic resin link modules are connected together so as to have a predetermined chain width W. At least some of the synthetic resin link modules have magnet storing blind holes which open in the chain width direction from link side surfaces such that a magnet piece can be insertably stored in the magnet storing blind hole and securely enclosed by the link side surface of an adjacent synthetic resin link module in the chain width direction.