A holding sealing material includes a mat, an inorganic binder and an organic binder. The mat includes inorganic fibers and has an upper part, a center part, and a lower part in a thickness direction. The inorganic binder is loaded on the mat. The organic binder is loaded mainly on the upper part and the lower part of the mat. The holding sealing material is disposed between an exhaust gas-treating body and a casing for housing the exhaust gas-treating body to form an exhaust gas purifying apparatus.