A method of makeup and/or non-therapeutic care for non-fibrous human keratin material, particularly the skin, the mucus membranes thereof, or the nails, including: bringing an outer surface of a piece of solid cosmetic composition, having a temperature-sensitive dynamic rub coefficient, into contact with, or near, a heating device, said dynamic rub coefficient, at 25° C., being greater than or equal to 0.5, preferably 0.6, so as to heat said piece in a localized manner with a view to essentially softening only said outer surface and lowering the dynamic rub coefficient thereof; and applying the outer surface of the thus-heated composition onto the area to be treated.