The present disclosure relates to methods and systems for clustering individual items of web content, and then utilizing activity and profile data to both select clusters of content items for presentation to a user, and determining how the selected clusters of content items are presented to the user of an online social network service. With some embodiments, the activity data are derived by monitoring and detection interactions with the individual items of web content by an individual user, or other users with whom the individual user is related, as established via, and defined by, the social network service.