A system generating a web page portal customized for a particular requesting mobile device is disclosed. The system includes an information store having multiple groups, each associated with device qualifications, web-design characteristics, and device identifications. The system also includes a custom web page development database (CWDD) including a plurality of web page component modules storing forms of web page components, and a custom web page development server (CWDS). The CWDS (i) receives an incoming request for a web page from the particular requesting mobile device, (ii) identifies a device type, and (iv) determines an applicable group. The CWDS also (v) obtains web-design characteristics from the applicable group, (vi) accesses the CWDD and obtains applicable web page components based on the web-design characteristics obtained from the applicable group of the information store, and (vii) generates the custom web page portal using the applicable web page components obtained from the CWDD.