Among other things, one or more techniques and/or systems are provided for pushing a recommendation to a user. That is, a recommendation may be pushed to a device of the user based upon a triggering event associated with the user. The recommendation may be provided, for example, without user solicitation for the recommendation. In one example, a recommendation component may observe that the user frequently stops for ice cream on Fridays after work (e.g., based upon prior social network check-ins). Accordingly, on the following Friday, the recommendation component may push a recommendation to the user's device to visit a particular grocery store on the way home from work that is within 10 minutes of the user's home so that the user can avoid melting ice cream (e.g., a location constraint may be applied to choose a grocery store that is relatively close to the user's home).