Methods and system for identifying multimedia content streaming through a television includes retrieving an audio signal from a multimedia content selected for rendering at the television. The retrieved audio signal is partitioned into a plurality of segments of small intervals. A particular segment is analyzed to identify acoustic modulation and to generate a distinct vector for the particular segment based on the acoustic modulation, wherein the vector defines a unique fingerprint of the particular segment of the audio signal. A content database on a server is queried using the vector of the particular segment to obtain content information for multimedia content that matches the fingerprint of the particular segment. The content information is used to identify the multimedia content and the source of the multimedia content that matches the audio signal received for rendering.