Invention Grant
- Patent Title: System and method for targeting advertisements
- Patent Title (中): 用于定位广告的系统和方法
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Application No.: US13441457Application Date: 2012-04-06
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Publication No.: US08949890B2Publication Date: 2015-02-03
- Inventor: Justin Evans , Tyler Liebowitz
- Applicant: Justin Evans , Tyler Liebowitz
- Applicant Address: US NY New York
- Assignee: Collective, Inc.
- Current Assignee: Collective, Inc.
- Current Assignee Address: US NY New York
- Agency: Morgan Lewis & Bockius LLP
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; H04N21/81 ; G06Q30/02 ; H04N21/442
Abstract:
Methods and systems for performing targeted advertising are described. In particular, ads are targeted to users based on TV viewing behaviors. This is achieved by linking TV viewing behaviors to anonymous digital identifiers, such as online browser keys or cookies.
Public/Granted literature
- US20120284746A1 System and Method for Targeting Advertisements Public/Granted day:2012-11-08
Information query
