A channel control method and apparatus of a broadcast reception system are provided for facilitating channel selection by providing multiple broadcast channel images on a screen. A method of managing channels for a channel control device includes receiving video images of plural channels from a content delivery device, displaying the video images of plural channels on a screen simultaneously, receiving an input for selecting at least one of the plural channels; and transmitting a channel selection request indicating the selected channel to the content delivery device. The channel control method and apparatus are capable of facilitating a user to search for broadcast channels, resulting in improvement of the user's convenience.