This disclosure describes a method for measuring the path and orientation of a golf club during a swing. Of particular interest is the orientation of the club face and its path prior to, at and just after impact with the ball. Golfers and club manufactures are interested in this information for swing improvement and club design. The key measurements are the face orientation and path relative to the ball, these are: horizontal path, vertical path, face open/close, face loft, face lie and ball impact position on the face. The disclosure additionally defines a means for accurately measuring the orientation of the club head and shaft throughout the entire swing. The technique may use an inertial navigation system attached to the head or shaft in conjunction with the camera system. An important feature of the method is the ease of use in that it provides accurate results without complex calibration procedures.