It is an object of the present invention to provide a spark plug having a ground electrode joined securely by electric resistance welding. The spark plug includes a cylindrical metal shell and a ground electrode joined by electric resistance welding to an end portion of the metal shell. The metal shell has a high hardness region formed with a Vickers hardness of 3×102 to 5×102 Hv in the end portion thereof in such a manner that the high hardness region, when viewed in cross section along a plane including an axis of the spark plug and an axis of the ground electrode, has a length d of 0.3 to 0.8 mm from a ground electrode side welding boundary to a metal shell side welding boundary in a direction of load applied during the electric resistance welding.