Invention Grant
US08952791B2 Method and system for tracking RFID tags for use in advertising and marketing
有权
跟踪用于广告和营销的RFID标签的方法和系统
- Patent Title: Method and system for tracking RFID tags for use in advertising and marketing
- Patent Title (中): 跟踪用于广告和营销的RFID标签的方法和系统
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Application No.: US13407754Application Date: 2012-02-28
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Publication No.: US08952791B2Publication Date: 2015-02-10
- Inventor: Lincoln Berry, III , Justin Lamar Johnson , Giacomo Caruso , Amanda Farkas , Jared Szechy , Matthew Fisher , Phillip Doepker , Ralph Barrera , Tom Whitney
- Applicant: Lincoln Berry, III , Justin Lamar Johnson , Giacomo Caruso , Amanda Farkas , Jared Szechy , Matthew Fisher , Phillip Doepker , Ralph Barrera , Tom Whitney
- Agency: Smith Brandenburg Ltd
- Agent Mark F. Smith
- Main IPC: H04N21/472
- IPC: H04N21/472 ; G06K7/01 ; H04N21/81 ; H04N21/258 ; H04N21/4725
Abstract:
The current invention is a method and system for tracking an RFID tag within a defined 3D space and can be used to identify objects within a live performance and create hotspots with respect to the objects, which allows viewers the ability to select objects that are associated with one of the hotspots, and transmits their interest in the selected object to one or more users. Preferably, the system operates such that hotspots can be created for previously created video, newly created video media, as well as live broadcasts.
Public/Granted literature
- US20130074121A1 METHOD AND SYSTEM FOR TRACKING RFID TAGS FOR USE IN ADVERTISING AND MARKETING Public/Granted day:2013-03-21
Information query
