An electronic display device being arrangeable during use into one of at least an opened and a closed state. The device includes a deformable display panel having an active area, a periphery area adjacent the active area, and a drive circuit for driving the active area. The active area includes an active area conductive structure substantially arranged along a front side of the active area. The periphery area includes a frame structure for visually bounding the active area. The frame structure is conformal to the display panel. The frame structure is electrically conductive and an insulator structure is provided between the active area conductive structure and the conductive frame structure. The insulator structure insulates the active area conductive structure from frame structure, the conductive frame structure being arranged to thereby shield the active area against ESD damage.