A liquid crystal display where grayscale inversion is reduced includes a liquid crystal cell having pixel groups, each group comprising a red (R) pixel, a green (G) pixel, a blue (B) pixel, and a white (W) pixel, and drive circuitry that applies a voltage VRGB and a voltage VW satisfying the formulae (ia) and (iia) between electrodes defining the G pixel and between electrodes defining the W pixel, respectively, depending on a grayscale level L (where L satisfies 0≦L≦1) in grayscale where substantially the same voltage VRGB is applied between electrodes defining each of the R, G, and B pixels: for 0