If an iris or a pupil is detected as being positioned in a right area, a vehicle-mounted device identifier of a vehicle-mounted device identifying apparatus identifies a vehicle-mounted device group, which is disposed in an area that is on the right side of an area that is identified based on a facial direction detected by a facial direction detector. If the iris or the pupil is detected as being positioned in a left area, the vehicle-mounted device identifier identifies a vehicle-mounted device group, which is disposed in an area that is on the left side of an area that is identified based on the facial direction. If the iris or the pupil is detected as being positioned in a central area, the vehicle-mounted device identifier identifies a vehicle-mounted device group, which is disposed in an area that is identified based on the facial direction.