The present invention prevents a printing result desired by a user from being unable to be printed out, due to registration of the same color name for sheets of different colors. To accomplish this, an image forming apparatus includes a reading unit that reads in a sheet; a generating unit that generates color data indicating a color of the sheet read by the reading unit; an obtaining unit that obtains a color name corresponding to the color data generated with the generating unit, by searching a color sample database, wherein color data and color names corresponding to the color data are stored in the color sample database; and a setting unit that sets a sheet feed cassette to the color name obtained by the obtaining unit.