Compact event code messages are generated by sources, which may include human users, system components or any other sources. The event code messages include an event type, a source type, and a date. The messages are initially processed based on this information. The messages also include payload data that is not considered during initial processing, rendering initial processing fast and efficient. The messages may then be listed or queued and further processed by specialize event handlers, which may consider the payload data and may draw upon other resources. The system components, including the event handlers may be increased or decreased as needed and dynamically as messages are received and processed. New events, rules for event processing, event handlers and other system components may be added at any time to expend the number and types of events that can be handled, and the particular handling performed on them.