An information processing apparatus for executing authentication processing, characterized by comprises: storage means for storing, in association with each other, an image, region information indicating a region included in the image, and word information indicating an object linked with the region; determination means for determining an image to be used for the authentication processing among the images stored in the storage means; display means for displaying the image determined by the determination means; specification means for specifying, in a case where a user designates a position within the image displayed by the display means, word information associated with region information of a region including the position; and authentication means for executing authentication processing using the word information specified by the specification means.