Invention Grant
- Patent Title: System and method for the measurement of retail display effectiveness
- Patent Title (中): 测量零售显示效果的系统和方法
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Application No.: US11688281Application Date: 2007-03-20
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Publication No.: US08965042B2Publication Date: 2015-02-24
- Inventor: Sergio Borger , Christopher R. Carlson , Arun Hampapur , Andrew W. Senior , Chiao-Fe Shu
- Applicant: Sergio Borger , Christopher R. Carlson , Arun Hampapur , Andrew W. Senior , Chiao-Fe Shu
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Hoffman Warnick LLC
- Agent Matthew Chung
- Main IPC: G06K9/00
- IPC: G06K9/00 ; G07F9/02 ; G06Q30/02
Abstract:
The present invention relates to the measurement of human activities through video, particularly in retail environments. A method for measuring retail display effectiveness in accordance with an embodiment of the present invention includes: detecting a moving object in a field of view of an imaging device, the imaging device obtaining image data of a product display; tracking the object in the field of view of the imaging device to obtain a track; and obtaining statistics for the track with regard to the product display.
Public/Granted literature
- US20080232641A1 SYSTEM AND METHOD FOR THE MEASUREMENT OF RETAIL DISPLAY EFFECTIVENESS Public/Granted day:2008-09-25
Information query
