A method for improving the usability of product feedback data can begin with the receipt of product feedback search parameters by an intelligent product feedback analytics tool. The product feedback search parameters can represent a product or a group of products. Product feedback search results having a rating value and/or textual feedback content can be obtained for the product feedback search parameters. For each product in the search results, a composite rating value can be synthesized from the rating values contained in the search results. For each product in the search results, the product feedback search results can be analyzed for analytic parameters using natural language processing techniques. An analytic parameter can represent a commonality within a subset of the search results. The product feedback search results, composite rating values, and analytic parameters can be presented within a user interface, providing context for the composite rating value.