A web contents providing apparatus which includes a web contents registration unit configured to register a plurality of web contents, and configured to map a URL address and an identification code onto each registered web contents, a web application generator configured to generate, in response to a request to download a hybrid application from a device of an authenticated user, the hybrid application including URL addresses corresponding to registered web contents based on user information of the authenticated user and the mapped identification codes, and a web application transmitter configured to transmit the generated hybrid application to the device of the authenticated user or to a web application providing server.