A golf hole cup setter for inserting a cylindrical golf hole cup into a golf hole so that its longitudinal axis is in vertical alignment. The cup setter has a base plate having an upper surface and a lower surface. A cup insertion member extends downwardly from the lower surface of the base plate, and is configured to contact the upper rim of the cup. A level is attached to the base plate and is positioned to allow a user to step on the base plate without interference during cup insertion, and to determine whether the longitudinal axis of the golf hole cup inserted into the golf hole by the cup setter is in vertical alignment.